Chime Unicorn News: Chime Launches Major Campaign With Celebrity Endorsements

Chime Unicorn News - September 26, 2024

Chime has initiated a large-scale national brand campaign featuring partnerships with prominent influencers and airing during key events like the Emmy Awards and NFL's opening night. The campaign promotes MyPay, Chime's new cash advance product, aiming to boost visibility and market presence.

Sources
http://digiday.com/marketing/fintech-face-off-paypal-klarna-and-chime-tap-a-list-celebs-to-win-over-shoppers-and-boost-brand-buzz/

Outline
(00:00:00) Introduction
(00:00:35) Fintech Companies Including Chime Utilize Celebrity Endorsements to Enhance Brand Visibility

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